Thursday, August 02, 2007

Technological Strategy 2.0

There are many ways to make a strategical technology plan for a company. One can analyze lots of relevant information, do a synthesis and come up with a plan. One of the key points is to decide what information to analyze, and what aspects to include.

If web3.0 already existed in its full extent, I could just type in some phrase such as "Find me relevant aspects for defining a Technological Strategy in the Telecommunitacions sector taking into account concepts like ICT, Internet, Multimedia, Ambient Intelligence, Intelligent neworks", and I would get relevant information to consider. Unfortunately, web3.0 is not yet there in this extent.

But maybe web2.0 can help out? Maybe there is a community out there that can suggest interesting things to take into account for defining such a plan.

Open innovation? Innovation 2.0? Name it what you want. I invite everybody to react with relevant concepts, notions, technologies, trends, business ideas, etc, etc. to contribute to such a technological plan in an innovative way ...

Thank you in advance!


Luis Rodrigo said...

Ubiquity. Everything, everywhere.

David Bartolomé said...

A good start is define and promote a collaborative environment, reinforcing the importance of sharing ideas between all areas.

I'm sure that you will find colleagues with this mentality, helping in this important (and no so easy) task.

Good luck, Richard!

Anonymous said...

Well, even Web3.0 would only find you what is public domain information. As always in technology, the interesting work is happening in secret, inside the strategy departments of companies.

I think any long-term technology strategy for a telecommunications company has to start from the assumption that we cannot know all the possible future applications now. There will be many apps, and many popular apps, which will take us completely by surprise. When SMS was designed, it was intended only for emergency announcements; no one in the GSM world predicted how it would be used, or how popular it would become among ordinary customers.

Thus, any good network design has to aim for robustness -- it must allow new apps and new technologies to come along later, and yet not fall over. A very good way to do this, as we have seen with the Internet, is to adopt a layered approach. Identify different functions and put them in seperate layers, with well-defined APIs between the layers. New technologies that come along can simply replace old technologies in the appropriate layer without causing massive disruption (at least, most of the time). And new apps can just be slotted-in at the top, like an ever-expanding Hilbert Hotel.

-- Peter McBurney

thomas covenant said...

Something I liked in your handwritings is the mention to the moving map...

Strategy (my humble opinion) is, among other things, to be continuously looking ahead... once you are happy with your results and stop walking... you're dead.

I would say it is the 'sliding window approach' to strategy.

This has a lot to do with Peter's comment: you must be prepared for the unexpected and be able to catch up in a snap with the new things.

And, lastly but not leastly, you need coherence: if strategy is in the tops and distinct/distant from the operation and daily reality, it is worth nothing...

Good luck.

Richard Benjamins said...

Thanks, Thomas. I like the term: "sliding window approach".
Regards, -- Richard

Anonymous said...

I have a couple of posts: this and this about that issue your are commenting.
I think innovation is all about technological levers. It's all about to identify key factors when working in/on something. Those are real competitive advantages and key drivers of a market strategy.

Manuel said...

About web 3.0 I'm not sure of the value that it can give to the user.
I have been reading a little about semantic web and the work of the W3C.
The thing I've liked the most is a couple specifications xlink, and another one called "topic maps".
The idea I had on mind was to construct a graph of the paths (links) of the web and of the traffic through this roads (2.0 idea). Then, using these mentioned technologies, you could gather semantic information of the clicks of the user when navigating through the rodas. And tag the roads with this protocols. After this the idea goes on and on ....
What do you think about that?, I've seen you have a lot of publications about semantic web, so you can give a well comformed opinion.

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